Max

What if art could travel beyond the canvas?​ For the artists from Kairassi Foundation, Chennai, it does.​ Their original artwork found a new canvas through fashion, becoming part of a latest festive collection curated by Kalki Koechlin.​ Max Project New.​ Curated by Kalki Koechlin. Designed by Artists.​ ​ Shop now at 530+ Max stores or online at maxfashion.in.​ #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists​ [Max Fashion, Max Project New, How New Is Your New, Kalki Koechlin, Designed By Artists] #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists

Every print has a beginning. For Sakura Baag, it began with Japanese florals and found a new expression through the craft of block printing in Sanganer, Rajasthan. Block by block, motif by motif, a new festive story took shape. Introducing Max Project New. Curated by Kalki Koechlin. Designed by Artists. Shop now at 530+ Max stores or online at maxfashion.in. #MaxFashion #MaxProjectNew #HowNewisYourNew #CuratedbyKalki #DesignedByArtists [Max Fashion, Max Project Naw, How New Is Your New, Kalki Koechlin, Designed By Artists] #MaxFashion #MaxProjectNew #HowNewisYourNew #CuratedbyKalki #DesignedByArtists

When the outfits have a story to tell, you feel it.​ Kalki Koechlin takes us behind Max Project New - where art, craft and imagination come together.​ ​Max Project New​ Curated by Kalki Koechlin. Designed by Artists.​ Shop now at 530+ Max stores or online at maxfashion.in.​ ​#MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists​ ​[Max Fashion, Max Project New, How New Is Your New, Kalki Koechlin, Designed By Artists] #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists

Hit ‘Share’ and pass it on to someone who needs to check out Max Project New. ​ ​Max Project New. ​ Curated by Kalki Koechlin. Designed by Artists. ​ ​Shop now at 530+ Max stores or online at maxfashion.in.​ #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki​ #DesignedByArtists ​ [Max Fashion, Max Project New, How New Is​ Your New, Kalki Koechlin, Designed By Artists] #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists

Project New. New ideas. New creative director? 👀 We're not saying anything. But Kalki Koechlin , the title coes suit you. Project New. Curated by Kalki Koechlin. Designed by Artists. Shop now at 530+ Max stores or online at maxfashion.in. #MaxFashion #MaxProjectNew #HowNewls Your New #CuratedbyKalki #DesignedByArtists [Max Fashion, Max Project New, How New Is Your New, Kalki Koechlin, Designed By Artists] #MaxFashion #MaxProjectNew #HowNewls #CuratedbyKalki #DesignedByArtists

Meet Simron. ​ He paints how he feels.​ Watercolour. Acrylic. Sketches.​ No rules. Just expression.​ For Max Project New, his artwork didn't just inspire a look.​ It became one.​ Swipe to see the journey. 👀​ ​ Max Project New. ​ Curated by Kalki Koechlin. Designed by Artists. ​ Shop now at 530+ Max stores or online at maxfashion.in.​ #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists​ [Max Fashion, Max Project New, How New Is Your New, Kalki Koechlin, Designed By Artists] #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists

Meet Pavithra.​ Bold colours. Textures.​ Ocean-inspired patterns.​ Her art draws from the coastal world around her - and she brings that feeling into everything she creates.​ ​ For Max Project New, her artwork found a new place to live: fashion.​ From her canvas to your wardrobe.​ Max Project New. ​ Curated by Kalki Koechlin. Designed by Artists. ​ Shop now at 530+ Max stores or online at maxfashion.in.​ #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists​ ​ [Max Fashion, Max Project New, How New Is Your New, Kalki Koechlin, Designed By Artists] #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists

Meet Manas. Distinctive strokes. Playful compositions.​​ And now, they're on a collection.​​ ​​ His art brings the same sense of wonder and play into Max Project New - taking something made for the canvas and making it something you can wear.​​ ​​ Art that doesn't stay on the wall.​​ ​​ Max Project New. ​​ Curated by Kalki Koechlin. Designed by Artists. ​​ ​​ Shop now at 530+ Max stores or online at maxfashion.in.​​ #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists​ [Max Fashion, Max Project New, How New Is Your New, Kalki Koechlin, Designed By Artists] #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists

Block after block. Print after print.​ Kalki worked with Sanganer's artisans to create an exclusive print inspired by Japanese Sakura flowers for Max Project New. ​ Introducing Max Project New. ​ Curated by Kalki Koechlin. Designed by Artists. ​ Shop now at 530+ Max stores or online at maxfashion.in.​ #MaxFashion #MaxProjectNew #HowNewIsYourNew #KalkiKoechlin #DesignedByArtists​ [Max Fashion, Max Project New, How New Is Your New, Kalki Koechlin] #MaxFashion #MaxProjectNew #HowNewIsYourNew #KalkiKoechlin #DesignedByArtists