Max - MGF Metropoliton Mall, Jaipur

Meet Simron. ​ He paints how he feels.​ Watercolour. Acrylic. Sketches.​ No rules. Just expression.​ For Max Project New, his artwork didn't just inspire a look.​ It became one.​ Swipe to see the journey. 👀​ ​ Max Project New. ​ Curated by Kalki Koechlin. Designed by Artists. ​ Shop now at 530+ Max stores or online at maxfashion.in.​ #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists​ [Max Fashion, Max Project New, How New Is Your New, Kalki Koechlin, Designed By Artists] #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists

Meet Manas. Distinctive strokes. Playful compositions.​​ And now, they're on a collection.​​ ​​ His art brings the same sense of wonder and play into Max Project New - taking something made for the canvas and making it something you can wear.​​ ​​ Art that doesn't stay on the wall.​​ ​​ Max Project New. ​​ Curated by Kalki Koechlin. Designed by Artists. ​​ ​​ Shop now at 530+ Max stores or online at maxfashion.in.​​ #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists​ [Max Fashion, Max Project New, How New Is Your New, Kalki Koechlin, Designed By Artists] #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists

When Kalki Koechlin began curating for Max Project New, she was looking for artists with a point of view.​ What she found were original paintings created exclusively for this collection by the talented Kairassi artists. ​ These paintings were transformed to our latest festive collection.​ Introducing Max Project New. ​ Curated by Kalki Koechlin. Designed by Artists.​ Shop now at 530+ Max stores or online at maxfashion.in.

Meet Pavithra.​ Bold colours. Textures.​ Ocean-inspired patterns.​ Her art draws from the coastal world around her - and she brings that feeling into everything she creates.​ ​ For Max Project New, her artwork found a new place to live: fashion.​ From her canvas to your wardrobe.​ Max Project New. ​ Curated by Kalki Koechlin. Designed by Artists. ​ Shop now at 530+ Max stores or online at maxfashion.in.​ #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists​ ​ [Max Fashion, Max Project New, How New Is Your New, Kalki Koechlin, Designed By Artists] #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists

Block after block. Print after print.​ Kalki worked with Sanganer's artisans to create an exclusive print inspired by Japanese Sakura flowers for Max Project New. ​ Introducing Max Project New. ​ Curated by Kalki Koechlin. Designed by Artists. ​ Shop now at 530+ Max stores or online at maxfashion.in.​ #MaxFashion #MaxProjectNew #HowNewIsYourNew #KalkiKoechlin #DesignedByArtists​ [Max Fashion, Max Project New, How New Is Your New, Kalki Koechlin] #MaxFashion #MaxProjectNew #HowNewIsYourNew #KalkiKoechlin #DesignedByArtists

What happens when art finds a new canvas? This festive season, MAX PROJECT NEW, curated by Kalki Koechlin, brings together two very different creative worlds. From Sanganeri artisans in Rajasthan, bringing generations of craftsmanship, to specially-abled artists from Kairassi Foundation, Chennai, bringing their imagination and unique perspectives to life through original artworks. Different hands. Different stories. One new expression through fashion. Shop now at 530+ Max stores or online at maxfashion.in.​ #MaxFashion #MaxProjectNew #CuratedByKalki #DesignedByArtists #MaxFashion #MaxProjectNew #CuratedByKalki #DesignedByArtists