Meet Simron.
He paints how he feels.
Watercolour. Acrylic. Sketches.
No rules. Just expression.
For Max Project New, his artwork didn't just inspire a look.
It became one.
Swipe to see the journey. 👀
Max Project New.
Curated by Kalki Koechlin. Designed by Artists.
Shop now at 530+ Max stores or online at maxfashion.in.
#MaxFashion #MaxProjectNew
#HowNewIsYourNew #CuratedbyKalki #DesignedByArtists
[Max Fashion, Max Project New, How New Is Your New, Kalki Koechlin, Designed By Artists] #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists
Posted On: 12 Sep 2026 5:04 PM
Meet Manas.
Distinctive strokes. Playful compositions.
And now, they're on a collection.
His art brings the same sense of wonder and play into Max Project New - taking something made for the canvas and making it something you can wear.
Art that doesn't stay on the wall.
Max Project New.
Curated by Kalki Koechlin. Designed by Artists.
Shop now at 530+ Max stores or online at maxfashion.in.
#MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists
[Max Fashion, Max Project New, How New Is Your New, Kalki Koechlin, Designed By Artists] #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists
Posted On: 12 Sep 2026 12:09 PM
When Kalki Koechlin began curating for Max Project New, she was looking for artists with a point of view.
What she found were original paintings created exclusively for this collection by the talented Kairassi artists.
These paintings were transformed to our latest festive collection.
Introducing Max Project New.
Curated by Kalki Koechlin. Designed by Artists.
Shop now at 530+ Max stores or online at maxfashion.in.
Posted On: 11 Sep 2026 2:59 PM
Meet Pavithra.
Bold colours. Textures.
Ocean-inspired patterns.
Her art draws from the coastal world around her - and she brings that feeling into everything she creates.
For Max Project New, her artwork found a new place to live: fashion.
From her canvas to your wardrobe.
Max Project New.
Curated by Kalki Koechlin. Designed by Artists.
Shop now at 530+ Max stores or online at maxfashion.in.
#MaxFashion #MaxProjectNew #HowNewIsYourNew
#CuratedbyKalki #DesignedByArtists
[Max Fashion, Max Project New, How New Is Your
New, Kalki Koechlin, Designed By Artists] #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists
Posted On: 12 Sep 2026 3:17 PM
Block after block. Print after print.
Kalki worked with Sanganer's artisans to create an exclusive print inspired by Japanese Sakura flowers for Max Project New.
Introducing Max Project New.
Curated by Kalki Koechlin. Designed by Artists.
Shop now at 530+ Max stores or online at maxfashion.in.
#MaxFashion #MaxProjectNew #HowNewIsYourNew #KalkiKoechlin #DesignedByArtists
[Max Fashion, Max Project New, How New Is Your New, Kalki Koechlin] #MaxFashion #MaxProjectNew #HowNewIsYourNew #KalkiKoechlin #DesignedByArtists
Posted On: 11 Sep 2026 5:09 PM
What happens when art finds a new canvas?
This festive season, MAX PROJECT NEW, curated by Kalki Koechlin, brings together two very different creative worlds.
From Sanganeri artisans in Rajasthan, bringing generations of craftsmanship, to specially-abled artists from Kairassi Foundation, Chennai, bringing their imagination and unique perspectives to life through original artworks.
Different hands. Different stories.
One new expression through fashion.
Shop now at 530+ Max stores or online at maxfashion.in.
#MaxFashion #MaxProjectNew #CuratedByKalki #DesignedByArtists #MaxFashion #MaxProjectNew #CuratedByKalki #DesignedByArtists
Posted On: 11 Sep 2026 10:16 AM
