When the outfits have a story to tell, you feel it.
Kalki Koechlin takes us behind Max Project New -
where art, craft and imagination come together.
Max Project New
Curated by Kalki Koechlin. Designed by Artists.
Shop now at 530+ Max stores or online at
maxfashion.in.
#MaxFashion #MaxProjectNew
#HowNewIsYourNew #CuratedbyKalki #DesignedByArtists
[Max Fashion, Max Project New, How New Is Your New, Kalki Koechlin, Designed By Artists] #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists
Posted On: 13 Sep 2026 5:20 PM
Project New.
New ideas.
New creative director? 👀
We're not saying anything.
But Kalki Koechlin , the title coes suit you.
Project New.
Curated by Kalki Koechlin. Designed by Artists.
Shop now at 530+ Max stores or online at maxfashion.in.
#MaxFashion #MaxProjectNew
#HowNewls Your New #CuratedbyKalki #DesignedByArtists
[Max Fashion, Max Project New, How New Is Your New, Kalki Koechlin, Designed By Artists] #MaxFashion #MaxProjectNew #HowNewls #CuratedbyKalki #DesignedByArtists
Posted On: 13 Sep 2026 12:07 PM
Meet Pavithra.
Bold colours. Textures.
Ocean-inspired patterns.
Her art draws from the coastal world around her - and she brings that feeling into everything she creates.
For Max Project New, her artwork found a new place to live: fashion.
From her canvas to your wardrobe.
Max Project New.
Curated by Kalki Koechlin. Designed by Artists.
Shop now at 530+ Max stores or online at maxfashion.in.
#MaxFashion #MaxProjectNew #HowNewIsYourNew
#CuratedbyKalki #DesignedByArtists
[Max Fashion, Max Project New, How New Is Your
New, Kalki Koechlin, Designed By Artists] #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists
Posted On: 12 Sep 2026 3:17 PM
Hit ‘Share’ and pass it on to someone who
needs to check out Max Project New.
Max Project New.
Curated by Kalki Koechlin. Designed by
Artists.
Shop now at 530+ Max stores or online at
maxfashion.in.
#MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists
[Max Fashion, Max Project New, How New Is Your New, Kalki Koechlin, Designed By Artists] #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists
Posted On: 13 Sep 2026 3:22 PM
Meet Simron.
He paints how he feels.
Watercolour. Acrylic. Sketches.
No rules. Just expression.
For Max Project New, his artwork didn't just inspire a look.
It became one.
Swipe to see the journey. 👀
Max Project New.
Curated by Kalki Koechlin. Designed by Artists.
Shop now at 530+ Max stores or online at maxfashion.in.
#MaxFashion #MaxProjectNew
#HowNewIsYourNew #CuratedbyKalki #DesignedByArtists
[Max Fashion, Max Project New, How New Is Your New, Kalki Koechlin, Designed By Artists] #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists
Posted On: 12 Sep 2026 5:04 PM
Meet Manas.
Distinctive strokes. Playful compositions.
And now, they're on a collection.
His art brings the same sense of wonder and play into Max Project New - taking something made for the canvas and making it something you can wear.
Art that doesn't stay on the wall.
Max Project New.
Curated by Kalki Koechlin. Designed by Artists.
Shop now at 530+ Max stores or online at maxfashion.in.
#MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists
[Max Fashion, Max Project New, How New Is Your New, Kalki Koechlin, Designed By Artists] #MaxFashion #MaxProjectNew #HowNewIsYourNew #CuratedbyKalki #DesignedByArtists
Posted On: 12 Sep 2026 12:09 PM
